a versatile approach to Lean UX

The Lean UX mindset helps me focus on the actual experience being designed, rather than lengthy legacy deliverables. I collaborate more closely with other members of the product team, and gather valuable feedback as early and often as possible.

This approach drive the design of a product in short, iterative cycles in order to help assess what works best for both the business and the user.

My goal is to change a problem for a better solution– to affect the ‘outcome’. My process is flexible and iterative: establish empathy, generate possibilities and run experiements.

Test the assumptions using hypothesis

Define customer Personas and needs

Produce cheap, fast working models to reduce cycle times

Measure what matters, facilitate the right tactic at the right time

Deliver design solutions that bring it all together